Consumer’s attidude towards Celebrity Endorsed Fragrances in comparision to Designer Brands Fragrances?
by admin on May.01, 2010, under Celebrity Perfume
Hi Everyone,
I am a Master’s Student. I am currently conducting a study on “Celebrity Endorsement and Consumer Purchasing Behaviour on Fragrances”. I would very much appreciate if you could answer the following questions to the best of your ability. Thank You.
PART A
Please answer the following by either YES or NO
1)Do you use perfume?
2)Do you think that its important to buy perfume
3)Have you bought any perfumes in the past 12 months?
4)If yes, can you recall which brand you bought and why?
PART B
For the following questions please answer either:
Strongly Agree / Agree / Not Sure/ Disagree /Strongly Disagre
1)I have difficulties choosing perfumes among the many brands available
2)A familiar face such as a celebrity will attract me to buy the perfume
3)I prefer buying perfumes that are more Designer Based i.e.DKNY, Lancome
Thank you for you cooperation!!
Please leave your Age and Gender at the end of the questionnaire. Thank You.
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May 1st, 2010 on 5:42 am
i see your grad degree program is “slightly” different than the one I went thru…lol
May 1st, 2010 on 6:15 am
1No but i buy a lot of it for gifts
2No
3Yes lots
4 “Soolia” One of my friends quit his job to start a new business making perfume. I had no idea he was interested in perfume.
1disagree
2disagree
3disagree
May 1st, 2010 on 6:56 am
yes
sort of, but i prefer to buy fragranced body washes, powders, lotions, soaps, etc
yes, but mostly I buy the items mentioned above
Lily of the Valley, my favourite single floral fragrance, Hot Couture by Givenchy, it’s super sexy, I like the smell and my hubby’s favoutite, Aqua Lily from the body shop because I liked the scent and White musk from the body shop because i liked the scent Chanel 19 because I like the scent.
Disagree. I know what I like, scent wise.
Strong disagree. They don’t need more money, and they push cheap scents with high price tags.
Strong disagree I buy based on my nose and what smells best on me.