What Celebrities Are Doing

Here’s Abbey Clancy launching Lynx’s first ever female body spray in a car park outside Wembley’s Asda. We were initially quite confused about the whole affair since the PR shots show a bunch of women camped out in some kind of Occupy Nuts tent city. If the male spray attracts fit women, shouldn’t the female version attract fit men? WHERE ARE THE FIT MEN? Why doesn’t the campaign feature an average looking woman, like, say, Germaine Greer, surrounded by Tom Hardy-types? It almost seemed like Lynx were still targeting the lady product at MEN. 

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