American Apparelâs plus-size model search could be won by ironic entry
by admin on Sep.10, 2011, under Latest Celebrity Gossip
American Apparel’s branding is so knowing, nudge-wink and self indulgent that hipsters won’t even go near it anymore, but this latest kerfuffle sees the brand in danger of being hoisted on their own petard, as their gimmicky and insulting plus-size model search looks close to being hijacked by a woman who has entered it as a joke.
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