Coming Attractions: Reading American Movie Trailers
by admin on Feb.03, 2010, under New Movie Trailers
Product Description
Movie trailers—those previews of coming attractions before the start of a feature film—are routinely praised and reviled by moviegoers and film critics alike: “They give away too much of the movie.” “They’re better than the films.” “They only show the spectacular parts.” “They lie.” “They’re the best part of going to the movies.” But whether you love them or hate them, trailers always serve their purpose of offering free samples of a film to influence moviegoing… More >>
Coming Attractions: Reading American Movie Trailers
February 3rd, 2010 on 4:04 pm
Este libro me viene muy bien para un trabajo que estoy haciendo, hay mucha información bastante dificil de conseguir. Por lo general, en los libros se encuentra un párrafo sobre trailers, salvo algún libro que le dedique un capítulo; pero es muy dificil de conseguir realmente y siempre dicen lo mismo.
Este libro es todo lo contrario, está completamente dedicado a ellos, con información muy práctica y completa.
Sinceramente me dejó más que satisfecha.
Rating: 5 / 5
February 3rd, 2010 on 4:43 pm
Its a great book in a field with very few references ( the trailer ) .
As a hollywood trailer researcher was very useful for me .
Congratulations to Lisa Kernan !
Rating: 5 / 5
February 3rd, 2010 on 5:44 pm
No matter whether you’re a film professor, film industry professional, or just plain moviegoer, you’ll never look at a trailer (movie preview) the same after reading this book. Written with academic rigor and thoroughness, it explains how previews came to referred to as trailers and analyzes trailers for their intended affect, subtext, and demographic. The book follows the author’s passion for examining ” the hypothetical spectator that can be read within the trailer texts themselves: an “audience study” who can read through the looking glass of the Hollywood film industry.” She submits case studies of some 30 trailers, from Casablanca to Paper Moon to Air Force One, dividing them into three eras. By the end of the book you’ll really appreciate these free mini-movie/commercials that we all alternately enjoy and hate yet use to decide whether to see a movie or not.
Rating: 5 / 5